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Introduction of Group Companies
Sus-Tech Corporation
From Value One Winter 2012-2013 No.39
Our Strengths and Distinctive Qualities
Takes pride in retaining the lion's share of the domestic market, with processing bases in both the Kansai and Kanto regions
Has built a nationwide sales network
Enjoys a solid reputation for excellence in both technical standards and product quality, supported by major stainless steel manufacturers' capital investments
Stainless Steel Service Center Boasts Biggest Business Volume in Japanese Market

Sus-Tech Corporation, the biggest stainless steel service center in Japan, has three works in the Kansai and Kanto regions. Together, they process and sell some 120,000 tonnes of steel a year, and handle approximately 16 percent of the stainless steel marketed in the country. Sus-Tech's shareholders include Japan's leading stainless steel manufacturers, such as Nippon Steel & Sumikin Stainless Steel Corporation and Nippon Metal Industry Co., Ltd., contributing to one of Sus-Tech's major strengths—high credibility in technology and product quality.

Sus-Tech's three plants—the Kansai Sanda Works (located in Sanda City, Hyogo), Kansai Tojo Works (in Kato City, Hyogo), and Kanto Works (Kamisato Town, Saitama)—have diverse equipment for slitting, leveling, and shearing, among others, allowing it to meet many different processing needs in terms of size and shape. The company's nationwide network includes Sus-Tech Tohoku Corporation, a subsidiary in the Tohoku region in Kitakami City, Iwate, that processes stainless steel, aluminum, copper and brass products, and other items.

President Shuichi Iwata, who took office in April 2012, is looking forward to a brighter future. "The business environment is tough," he says, "but we can still boost our profits substantially by strengthening our sales capabilities and reforming our cost structure." He places particular importance on motivating his staff, such as a three-point slogan that calls for "All In" (meaning concerted efforts by all personnel), "Proactiveness" (thinking ahead and acting accordingly), and "Reset" (reviewing what one is doing without being bound by fixed notions).

Although the domestic stainless steel market is experiencing slow growth in demand, the number of distribution channels is large and competition is correspondingly fierce. However, Mr. Iwata says: "We've developed a large and excellent client base over our long history, and we are confident of our capability to provide our clients with not only cost-competitive, high-quality products but also diverse services." His words are persuasive because Mr. Iwata has been involved in Sus-Tech's business for some fifteen years, including his days at Mitsubishi Corporation.

Strengthening alliances is one strategic priority. Sus-Tech is actively seeking ties with other companies both inside and outside the Metal One Group to enhance productivity and reduce distribution costs. Furthermore, the company is adapting itself to the shift of customers to overseas facilities, and is striving to actively follow up with such customers in cooperation with Metal One bases abroad.

In October last year, the company created the President Award program to commend staff members who make significant contributions to its business. Mr. Iwata is committed to motivating his staff, and employees say that the advent of a president with such a positive personality has markedly changed the company's atmosphere. The strong wind blowing against the stainless steel business never deters him from drawing a positive picture of the future.

 

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