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Introduction of Group Companies
From Value One, Winter 2017 No.55
Our Strengths and Distinctive Qualities
MM&KENZAI boasts the biggest share of the domestic structural steel and steel scrap markets
Nationwide supply of combined services that include inventory, processing and construction
Utilizing the integrated group power of Mitsubishi Corporation, Sojitz Corporation and Mitsui & Co., Ltd.
Construction projects such as this will be taken on one after another in Metropolitan Tokyo area until the 2020 Tokyo Olympics

A Dominating Presence in Structural Steel and Steel Scrap
MM&KENZAI Corporation was formed in November 2014 by integrating Metal One Structural Steel & Resource Corporation and the structural steel and steel scrap businesses of Mitsui & Co. Steel Ltd. The company boasts the biggest business volume for these product categories in the domestic market, selling some ¥600 billion worth annually——a total far greater than any of its competitors.

MM&KENZAI has a business network covering the whole country from Hokkaido to Kyushu. Together with its subsidiaries, the company provides integrated functions and services that include stock keeping, processing and construction. Another of the company’s major strengths is its one-stop service to electric furnace operators, covering everything from steel scrap to products for construction use. The company also leverages the group power of Mitsubishi Corporation, Sojitz Corporation and Mitsui & Co., Ltd. to meet diverse needs arising during construction projects.

Anticipating a contraction of the construction market, MM&KENZAI dared to integrate its businesses in a bid to move ahead of industry rivals. The company’s aim was to reinforce its business base by taking advantage of a larger, more robust platform and the group’s combined power, but competitors in the market followed suit, resulting in fiercer competition.

President and CEO Yasuo Yamamoto reaffirms his determination: “For the first two years after our integration, demand did not grow as we had expected. This year, however, diverse projects will start. Until the Tokyo Olympics in 2020, we want to capture as large a share as possible of the demand for structural steel, which is certain to stay at a high level.”

The company has been concentrating on postmerger integration over the last two years to boost its integrated synergy, including merging trunk systems and reorganizing business units as well as changing the corporate name and moving the head office.

“For the foreseeable future, big projects will come up one after another, including those related to the Tokyo Olympics and the redevelopment of the metropolitan Tokyo region,” President and CEO Yamamoto says. “The domestic construction market will shrink after that, however, affected by the population decrease and other factors. We have an even keener sense of crisis about the likely changes in our business environment.” He is considering taking further preemptive steps, including optimizing the sales network among subsidiaries.

“The two M’s in our corporate name, MM&KENZAI, indicate our determination to make ourselves a reliable company that can develop the mirai (future) market and realize manzoku (satisfaction) of minasama (everybody). We want to penetrate the market with our MM&KENZAI brand as fully as possible,” President and CEO Yamamoto adds, stating that his wish is to make MM&KENZAI the standard bearer among companies trading construction steel in Japan both in name and reality.

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