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From Value One, Summer 2011 No. 33
Siam Hi-Tech Steel Center Co., Ltd.
Steel Service Center Handles Automotive Value Chain
500,000 Tonnes in Processing Volume Attained
Siam Hi-Tech Steel Center Co., Ltd. (STC) is located in Amata Nakorn Industrial Estate, approximately 60 kilometers to the southeast of Bangkok, an hour or so by car from downtown. This is Thailand's largest industrial park, with a cluster of around 600 companies, primarily Japanese automotive components and electric machinery manufacturers. The park is not limited to factories; it has commercial facilities and the Amata Spring Country Club, home to the Royal Trophy Asia-Europe tournament, within the site and is a very well-developed industrial estate.
Established in June 1992, STC was the second steel service center created through a joint venture with Toyota Tsusho Corporation, the first being PT. Steel Center Indonesia (SCI) in Indonesia. The company supplies materials to some 200 customers, primarily automotive parts manufacturers that supply Toyota Motor Corporation and Isuzu Motors Limited (numbers one and two, respectively, in Thai car market shares) as well as electric machinery manufacturers.
Possessing large and mini leveler lines and shearing and slitting equipment, the company supplies a variety of processed products, including large and small sheets as well as slit products, and it reached 500,000 tonnes in annual processing volume in fiscal 2010.
Plant's leveler line


Plant building's exterior
Partnering with the Automotive Industry through Integrated Manufacturing and Sales
STC handles a segment of Metal One's automotive value chain. MC Metal Service Asia (Thailand) Co., Ltd., known as MSAT, has trading company and blanking capabilities; DIA Modern Engineering (Thailand) Co., Ltd., or DMET, handles large-scale die pressing; and STC supplies parts manufacturers with slit products and sheets. Partnering with the automotive industry takes the form of integrated sales and manufacturing.
Production is currently lower due to the temporary shortage of electronic components and other products because of the earthquake in Japan, but projections are that car manufacturing will yet increase in Thailand due to growing Asian demand and because the country is becoming an export base for Japanese cars. Further, Nippon Steel Corporation and JFE Steel Corporation have future plans to construct hot-dip galvanized steel sheet production lines in Thailand, so the belief is that the flow of work will probably shift to Southeast Asia as the importance of the region grows.
Land of Smiles Has Various Religious Backgrounds
Thailand is called the Land of Smiles, and people undoubtedly have an impression of kind, cheerful people with smiling faces.
It is said that Thai ethnic groups were originally pushed southward from China by the Han, settling down in their current location. Historically, this is the only country in Southeast Asia not to have been invaded in the first and second World Wars. There were unceasing disputes with Burma (today's Myanmar), the Khmer Empire (in today's Cambodia), and other nations before that. In addition, various religious and cultural influences have been felt from Buddhism, Islam, Hinduism, etc.
There are various temples in Thailand, and you can see that sort of Thai religious history by visiting temples. Some built as Buddhist temples were influenced by Islam or Hinduism, depending on the period, and other temples built in the Burmese style remain.
Wat Phra Kaew, where the Emerald Buddha is enshrined
Flexible Thais Tolerant of Other Cultures
I have not met many people who say that they dislike Thailand. Thais tend to be tolerant toward other ethnic groups and cultures, and it is a very comfortable country for people from any country. On the other hand, I think it is the kind of country that absorbs aspects of other cultures and ends up turning them Thai before you know it. A sort of magic might be behind the Thai smile, calming people and attracting them to Thailand at the same time.
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