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From Value One, Summer 2012 No.37
   
Singapore Electrical Steel Services Pte. Ltd.
Steel Service Center Expanding Sales Routes from Asia to Rest of World
Responding Flexibly to Requests from Appliance Manufacturers
Singapore Electrical Steel Services Pte. Ltd. (SESS) is a pioneering Japanese steel service center that was established in Southeast Asia in 1974. As the company's name indicates, SESS was set up to supply electrical steel sheet, primarily to Panasonic Corporation for compressors in its refrigerators. However, as other Japanese appliance manufacturers moved into the market one after another, we subsequently created systems and products to meet their various requests, including three representative steel sheet products (hot rolled steel sheets and coils, cold rolled steel sheets and coils, and surface treated sheets). We are taking advantage of the expertise we cultivated dealing with Japanese appliance manufacturers and Singapore's advantageous location—including its hub port functions—to expand our sales to Myanmar, Bangladesh, Pakistan, Egypt, Sri Lanka, South Africa, and numerous other countries and territories, as well as engaging domestic appliance and heavy electrical equipment manufacturers.
We strive to handle primary and secondary processing for our customers to add as much value as possible, and we also manufacture refrigerator compressor rotors and bicycle gears.
SESS plant buildings


Common Company Language Is Singapore's Patois
People of Chinese heritage account for 70 percent of Singapore's citizens, but workers have also been brought in from other countries, so Singapore can be described as a cosmopolitan city-state that is unique in Asia. SESS is no exception. We have employees from six nations, including Singapore, India, Malaysia, Thailand, China, and Japan, and multiple languages fill the air during breaks. Naturally, the common language is "Singlish," a patois unique to Singapore based on English mixed with Chinese, Malay, and other languages. I could not understand what they were saying for half a year after being assigned here, but Singlish is quite convenient because you do not need to mention subjects or verbs and can communicate with "can!" or "cannot lah!" On the other hand, listening to English broadcasts is indispensable to brushing up my English, which I fear is steadily going downhill.
Inflows of Funds and Talented Personnel from Abroad
Singapore's preferential tax system has continued to attract the headquarters of global financial institutions and maritime transport and resource companies, among others, as well as an endless stream of funds and talented personnel from around the world. Stories about a person of the same age who became a friend that turned out to be a millionaire are nothing out of the ordinary. Moreover, a casino and hotel complex that opened two years ago has been a huge success, and the astronomical sums that the world's wealthy are fond of wagering there are simply astonishing.
The dazzling, towering Marina Bay Sands
Expanding Markets All the Way to Africa
Singapore is working to strengthen its tertiary industries—such as tourism, finance, and medicine—as a national policy. As such, it is hardly a conducive operational environment for steel service centers and other operators in the manufacturing industry. With that in mind, our intention is to boost productivity and add value, putting the meticulous services and consulting capabilities we have cultivated to work, and expand the scope of our markets from Asia to Oceania and even Africa to remain an essential resource to our customers.



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