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From Value One, Spring 2009 No. 24
   
Metal One Stainless (Asia) Pte. Ltd.
Stainless Steel Coil Center Supplies All of Asia
MOSA History
The history of Metal One Stainless (Asia) Pte. Ltd. (MOSA) begins in 1988, when Hanwa Kozai Co., Ltd. established the only Japanese stainless steel coil center in Southeast Asia, specifically in Singapore. It became MC Hanwa Pte. Ltd. in 2002, when Mitsubishi Corporation invested in a 95% share in the company, and was reborn as MOSA, its current incarnation, in 2006 with the merger of three Metal One Group stainless steel enterprises: MC Hanwa; Tech Stainless Pte. Ltd. (a wholly owned subsidiary of Sus-Tech Corporation), which manufactures ornamental stainless steel tubes; and the Stainless Steel Department of Metal One Asia Pte. Ltd.
Approximately half our sales customers are Group businesses. Hong Kong, Malaysia, and Singapore are our main shipping destinations followed by Thailand and Vietnam. Domestic business in Singapore accounts for roughly 20% of our transactions, the largest amount other than those with Group businesses. We have around 200 customers on the island of Singapore, but small-lot transactions account for the majority of our business.
Headquarters

Inside plant

Centralized Purchases and Uniform Control of Raw Material Coils
Centralized purchases and uniform control of raw material coils are what set our company apart. Metal One's stainless steel business investment affiliates in China (Suzhou), Hong Kong, Malaysia, Singapore, and Thailand do not carry their own inventories but instead reduce inventory burdens and price fluctuation risks with centralized inventory here. Half the raw material coils received from cold rolled stainless steel mills is shipped to locations in Hong Kong, Suzhou, and Thailand after we process them and delivered just in time to customers in each location.
Leveler line

Slitter line
Singapore—A Nation That Lives by Free Trade
Singapore has a strategic location along a major global shipping route and is a world leader in terms of shipping container volume. Singapore is a city state approximately the size of Tokyo's 23 central wards with a population of around 4.5 million (1 million of which consists of foreigners), and little of the freight that arrives and departs from here is actually manufactured or consumed here. Rather, about 70% of the containers handled by the port are freight for transshipments. For example, products are initially sent in bulk from Japan to Singapore and transferred to containers bound for separate destinations, which are then shipped to their respective destinations. As such, Singapore fulfills an important role as a relay port. (Regarding these containers, although there is much freight bound for Europe and the United States from China and Hong Kong, few things, conversely, are shipped to China and Hong Kong, and because of this, the cost of containers from Singapore to Hong Kong is quite a bit lower compared to the cost of containers from Hong Kong to Singapore.)
In a similar fashion, MOSA purchases raw material stainless steel from Japan and supplies it to Group companies in Hong Kong, Suzhou, Thailand, Malaysia, and elsewhere, using cost-competitive maritime transport. All the more because stainless steel unit prices and yield ratios are high and maritime shipping fees account for a small percentage, a Japan-to-Singapore-to-Hong Kong distribution route is possible.
We intend from here on to expand our business from Southeast Asia currently to Australia, India, and the Middle East.
Changing Eating Habits
Singapore has many highly educated people and overall has a culture in which not much food is prepared at home. There are many hawker centers, where food stalls congregate, and restaurants because of this, and it is an environment in which it is easy to dine out cheaply. As such, not a few people eat out three times a day. Moreover, even people who eat at home apparently leave the cooking to foreign domestic help or older folks. If you ask our employees in the company, not a few reply that it is not that they cannot cook but that they do not cook.
However, the situation with these eating habits seems to have been changing slowly since the latter half of last year. This was apparently spurred by soaring food prices and the economic downturn. (Incidentally, chicken eggs are said to be the only item this country is self-sufficient in.) A certain Japanese department store representative I met the other day at a meeting said that kitchenware sales have been good recently. Also, newspapers have started carrying simple recipes.
A hawker center full of diners

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