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From Value One, Summer 2008 No. 21
Nicometal Mexicana, S.A. de C.V
A Continuously Growing Coil Center That Serves the Auto Industry
Fourteen Years in Operation and Growing Steadily

Nicometal Mexicana, S.A. de C.V. is located in the central Mexican state of Aguascalientes, approximately 550 kilometers northwest of Mexico City, the capital of Mexico. Established in April 1994 as a service center for Japanese car manufacturers in the region, Nicometal began operations in March 1995. After 14 years, thanks to the hard work of various past and present employees, the company now has 79 staff members and an annual sales volume that has grown to 220,000 tonnes a year (as of FY2007).

Nicometal enters 15th year of operations
Magnificent San Marcos Fair

The derivation of the name of Aguascalientes State is agua (water) and caliente (hot), in other words, hot springs. I heard that there were once hot springs here. Aguascalientes is Mexico's smallest state but is famous for holding one of the country's largest festivals, the annual San Marcos Fair. The fair is held for four weeks, from April 15 to May 18, in conjunction with the feast day of Saint Mark. Various dishes are cooked at the fairground, which is filled with people who are there to enjoy cockfighting, bullfighting, casino games, and evening events. The festival was especially thronged this year because it was the fair's 180th anniversary, and the spectacle was magnificent.
The Japanese here generally spend the weekend playing two rounds of golf on a course that has only nine holes. Some are heard complaining that there is little in the way of recreation, but I am quite satisfied because I can have all sorts of fun fishing for black bass in the great outdoors.

The San Marcos Fair venue-a bullring

Hot Climate and the Latin Disposition
Above all else, Mexico is hot, and you cannot help but squint unless you wear sunglasses because the sun is so bright during the day. It is my belief that this climate is responsible for the Latin disposition, i.e., an easygoing nature and a readiness to call anyone amigo (friend).
Employees Full of Youth and Enthusiasm

The average age of our staff is 30. Such youth is the source of the company's cheerful atmosphere and driven determination and is linked to the attitude that everything requires honest effort.
Over the past two years, the factory staff has been united in its efforts to boost productivity under the guidance of Coilplus in the United States and ITC Corporation. As a result, productivity has increased approximately 30% since 2005, when I assumed this post. In addition, we have carried out a campaign to ensure safe operations, using a slogan to promote safety through cleanliness and orderliness. True to this slogan, our efforts have led to a neat and orderly plant while concerns regarding safe operations have made it possible to present a more appealing appearance.
I believe that all this is the result of an enthusiastic attitude, meaning that instructions are followed in complete trust, genuinely good things are believed to be good, and people strive to better themselves. I admire the factory staff members for their limitless energy and for teaching me what strength there is in being honest, pure, and enthusiastic, although I do tend to forget the latter.

A perpetually clean and orderly factory thanks to 3S (seiri [organized], seiton [orderly], and seiso [clean]) activities
Management Philosophy of Looking After Employees' Happiness

I was appointed president in April of this year. My aim is to create an environment in which employees can live happily for years to come. To this end, being attentive and providing our services with sincerity will make us indispensable to customers and business partners alike. Finally, I hope that maintaining safe operations will help Nicometal evolve into the kind of company that employees can truly be proud of and where they would like to work the rest of their lives.

Aiming for a Second Plant

At present, we have only one plant, but we are striving to realize our dream of establishing a second plant so that we will be able to cover the growth market of Mexico more comprehensively. Following various advice from senior staff, employees will work together, making honest, pure, and enthusiastic efforts that lead to success.

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