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From Value One, Summer 2014 No. 45
Metal One Hong Kong Ltd.
In a Hot, Humid Climate

Hong Kong is surrounded by the sea, has a subtropical climate with high temperatures and humidity, and summers there are muggy. However, the air conditioning inside the office is usually set to 17ºC in the summertime. For a Japanese person, this goes beyond cool to the point of cold, so I was surprised to see Hongkongers in sleeveless attire. And in the fall, even though daytime temperatures still exceed 20ºC you already see women walking around town in coats and boots. While impressed with the chic ladies who anticipate fashion trends even as sweat beads their foreheads, I also wonder whether they are actually hot (or cold…).

Even when the weather is cloudy, the humidity is high
Hongkongers—Both in a Hurry and Laid-Back
What surprised me first was how exceedingly fast the escalators in subway stations are. This is partly because Hong Kong has a lot of people on the move, but once you get used to them Japan's escalators feel slow. I am also amazed at the many people who press the close button repeatedly the instant they board elevators so that the doors will shut as quickly as possible. These give a strong impression of impatience, but when it comes to walking along the street their speed is quite leisurely. People also sometimes stop dead in their tracks in the middle of a crowd, so you cannot let your concentration slip. Japanese accustomed to urban speed may feel that walking through town in Hong Kong is a challenge.
Demae Iccho—A Hit in Hong Kong

Hong Kong is famous as a paradise for dining out, and Japanese food is actually quite popular locally. Along with a full lineup that includes everything from conveyor belt sushi chains to high-quality barbecue restaurants, restaurants popular in Japan—including the Japanese pub chain Watami, Yoshinoya for beef bowls, Ippudo for ramen noodles, and CoCo Ichibanya for curry—are successful here. There are long lines at lunchtime. The shop interiors of CoCo Ichibanya are designed differently than those in Japan, and are popular local date spots where you see couples happily choosing their curries.
Although the whole town overflows with delicious dishes, for some reason Demae Iccho instant ramen noodles are what Hongkongers love to eat. The Demae Iccho lineup in Hong Kong is extensive, with 15 varieties of ramen in addition to macaroni and rice noodles. Either the variety increased because Hongkongers love them or so they don't get tired of them. Instant noodles are usually eaten at home in Japan, but Demae Iccho shows up even on café (tea restaurant) menus in Hong Kong. The sight of men and women of all ages eating Demae Iccho topped with a sunny-side up egg and ham is a Hong Kong breakfast scene that can be seen every morning.

A long lunchtime line

A full lineup at the supermarket

Demae Iccho with sunny-side up eggs and ham that you can eat at cafés

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